SHOT Show

The **Shooting, Hunting, and Outdoor Trade Show (SHOT Show)** is the largest industry trade show for firearms, ammunition, and outdoor products in the world. It is held every January in Las Vegas and hosted by the **National Shooting Sports Foundation (NSSF)**. SHOT Show is closed to the public — attendance is restricted to industry professionals, retailers, law enforcement, military, and press — but it is where nearly every major firearm, optic, and accessory release of the coming year gets announced. Most of the reviews and coverage civilian shooters see in January and February come out of SHOT. For industry: it is a business-to-business show. For enthusiasts: it is the place where next year's new guns get shown two months before they are shipped to dealers, and the annual moment when the whole industry shows up in one building to argue about what comes next.